ADPR Archive
The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media Advertising
Ben Libon (Ph.D. Student) and Nathaniel Evans, “The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media Advertising”. Paper Accepted to the American Academy of Advertising […]
Hidden in Plain Sight: Understanding Consumer Responses and Ad Recognition of Sponsored Content in Search Engine Gen-AI Overviews
Maggie Liao, Yuan Sun, and Nathaniel Evans, “Hidden in Plain Sight: Understanding Consumer Responses and Ad Recognition of Sponsored Content in Search Engine Gen-AI Overviews”. Paper Accepted to the American […]
Deceptively similar: Understanding the role of ethnic affinity targeting in Gen-AI-created political advertising
Mengqi (Maggie) Liao and Joshua Cloudy, “Deceptively similar: Understanding the role of ethnic affinity targeting in Gen-AI-created political advertising.” Paper to be presented at the annual conference of the American […]
Does transparency matter when an AI system meets performance expectations? An experiment with an online dating site
Sun, Y., Mengqi (Maggie) Liao, Sundar, S. S., & Walther, J. B. (2026). “Does transparency matter when an AI system meets performance expectations? An experiment with an online dating site.” […]
Advertising in the Age of Agentic AI: Call for Research (editorial)
Jooyoung Kim (2025). “Advertising in the Age of Agentic AI: Call for Research (editorial),” Journal of Interactive Advertising, 25(3), 215–221. https://doi.org/10.1080/15252019.2025.2557107 Abstract: Agentic artificial intelligence (AI) is rapidly transforming the advertising process […]
Punish or Forgive? Exploring the Mediating Role of Perceived CEO Attitude on the Interaction of Emotional Crisis Communication and Crisis Type
James Ndone, Qi Zheng, Rongting Niu (PhD student), Yan Jin, Margaret Duffy. (2026). “Punish or Forgive? Exploring the Mediating Role of Perceived CEO Attitude on the Interaction of Emotional Crisis […]
Organizational Crisis Confidence Based on Ability and Perceived Integrity: A Framework for Development and Delineation of an Overlooked Aspect of Crisis Communication
W. Timothy Coombs, Sungsu Kim (PhD Alum), and Yan Jin. (2025). “Organizational Crisis Confidence Based on Ability and Perceived Integrity: A Framework for Development and Delineation of an Overlooked Aspect […]
The Individual/Combined Effects and Order Effects of Fear and Humor in Sun Safety Messages on Social Media
Seo, Youngji (Grady Alumni), and Hye Jin Yoon (forthcoming), “The Individual/Combined Effects and Order Effects of Fear and Humor in Sun Safety Messages on Social Media,” Journal of Social Marketing. Abstract: In […]
UGA 2025 Teaming for Interdisciplinary Research (TIR) Pre-Seed Award
UGA 2025 Teaming for Interdisciplinary Research (TIR) Pre-Seed Award: Yan Jin (PI), Ximena Benavides (Co-PI, Terry College), James Carson (Co-PI, Terry College), Patrick Conner (Co-PI, School of Law), Jason Epstein […]
Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial Intelligence
Benjamin Han received a $10,000 grant for his project “Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial Intelligence” from the Carsey-Wolf Center (CWC) […]