ADPR Archive

The Messenger is the Message: Examining the Effects of Crisis Type and Spokesperson Choice on Publics’ Moral Emotions, Perceived Accountability and Authenticity, and Behavioral Intentions

Rongting Niu (Ph.D. candidate), Ejae Lee, Yan Jin and Yi Zhao (Ph.D. student), “The Messenger is the Message: Examining the Effects of Crisis Type and Spokesperson Choice on Publics’ Moral Emotions, Perceived […]