Cloudy

About: Dr. Joshua Cloudy teaches undergraduate and graduate advertising classes, and studies the role of digital media in fueling and attenuating intergroup conflict. His research focuses on political communication, intergroup relations, political extremism, and communication for social good. He is especially interested in how advertising can be used to serve communities and is exploring ways to incorporate local nonprofits into his courses. 

View Curriculum Vitae

Education

Ph.D., Media and Communication, Texas Tech University
M.S., Human Resources & Organizational Development, University of Louisville
B.A., Psychology, University of Louisville

Research Interests and Activities

Dr. Cloudy's research seeks to understand the role of digital media and communication in fueling hate and distrust between groups, and what can be done to attenuate this. To better understand the role of digital media and communication in the formation and change of intergroup beliefs, attitudes, and behaviors, my research focuses on three main areas: (1) group communication in online networks, (2) mediated intergroup contact, and (3) communication initiatives and interventions. His work has been published in Digital Journalism, Communication Research, Journal of Information Technology & Politics, Technology, Mind, and Behavior, among others.

Teaching Specialties

Dr. Cloudy has taught classes related to advertising principles, sports advertising, advertising and communication management, among others.

Experience

Before pursuing his doctorate, Dr. Cloudy was an eighth-grade science teacher and basketball coach in Southern Indiana. A lot of his time outside of teaching and research is spent following college sports and political news. A proud Indiana native, he enjoys watching college sports, especially basketball and football, and has a deep love for live music, with R&B as his favorite genre.

awards

VPP – ANA Educational Foundation (2025)

Barrow Award, Communication Theory and Methodology Division of AEJMC (2023)

VITAL Scholar, University at Buffalo (2022)