Clementson
Dr. David Clementson

About: Dr. Clementson teaches undergraduate and graduate-level public relations and mass communication courses. His research examines the effects of public figures and politicians dodging questions. He also serves the Department and College in various leadership roles. He has also been elected and reelected to the executive leadership of the Public Relations Division of the National Communication Association (NCA). When he isn’t on campus teaching, running experiments, and cheering for the Bulldawgs, he loves watching the Atlanta Braves and the Oakland Athletics, and he plays the drums. He and his wife Laura have two sons and one daughter, who are bilingual in English and Brazilian Portuguese.
Education
Ph.D., Communication, The Ohio State University
M.A., Communication Studies, University of Miami
B.A., Political Science, James Madison University
Research Interests and Activities
Based on the latest rankings of peer-reviewed research, Dr. Clementson is in the Top 25 most prolific scholars published in communication journals. He won two Top Paper awards from the International Communication Association (both in the mass comm division). He won the top research award from the International Association of Language and Social Psychology. Dr. Clementson runs experiments testing how politicians and business spokespersons dodge reporters’ questions and whether audiences notice. He builds theoretical models that explore how the public will cognitively process deception in media interviews. His latest studies assess whether the public can detect when a company spokesperson is dodging questions amidst a company crisis, and the different ways a public figure might deceive audiences. His work has been published in Journal of Communication, Human Communication Research, and Communication Monographs. His research has also appeared in Politico, NPR, NBC News, the Boston Globe, the Daily Mail, Scientific American, the San Francisco Chronicle, the Houston Chronicle, the Huffington Post, the New York Post, the Washington Examiner, New York magazine, Psychology Today and Newsweek.
Teaching Specialties
Dr. Clementson wrote the textbook Advanced Public Relations (Kendall Hunt publishing company). Dr. Clementson’s teaching specialties include: introduction to public relations (graduate-level), public relations (honors undergraduate-level), public relations campaigns (undergraduate- and graduate-level) and quantitative research methods.
Experience
Dr. Clementson’s public relations and political communication research is inspired by his professional background. He worked in journalism, politics and public relations for about a decade. He was a journalist for newspapers and magazines, primarily covering politics and government. He ran successful political campaigns for Democrats and Republicans in several states along the U.S. East Coast. He also served as a communication director for a public relations, marketing and advertising firm, a professional opposition researcher for politicians, and the director of communication and press secretary for Attorney Generals. Before coming to UGA, Dr. Clementson was an assistant professor of public relations at California State University, Sacramento, where he was a co-advisor to PRSSA.
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Why Democratic voters like seeing Democrats interviewed on Fox News’s Tucker Carlson more than Republican voters like Republicans on CNN
Clementson, D. E., & Zhao, W. (AdPR PhD student) (2023, Nov. 16-19). “Why Democratic voters like seeing Democrats interviewed on Fox News’s Tucker Carlson more than Republican voters like Republicans on CNN,” paper presentation. […]
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When a journalist and politician engage in deception detection: Effects of demeanor, refutation, and partisanship in combative media interviews
Clementson, D. E., & Zhao, W. (AdPR PhD student) (2023, Nov. 16-19). “When a journalist and politician engage in deception detection: Effects of demeanor, refutation, and partisanship in combative media interviews,” paper presentation. National […]
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How intense language hurts a politician’s trustworthiness: Voter norms of a political debate via Language Expectancy Theory
David E. Clementson, W. Zhao (AdPR PhD student) & Park, S. (AdPR PhD student) (2023, Nov. 16-19). “How intense language hurts a politician’s trustworthiness: Voter norms of a political debate via Language Expectancy Theory,” paper […]
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Tell me you are trustworthy without telling me you are trustworthy: Effects of nonverbal demeanor in a political debate
David E. Clementson & L. Fiore (AdPR MA student) (2023, Nov. 16-19). “Tell me you are trustworthy without telling me you are trustworthy: Effects of nonverbal demeanor in a political debate,” paper presentation. National […]
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Reaching across the aisle or feeding the base? Effects of interparty deception detection in political news interviews
David E. Clementson & L. Fiore (AdPR MA student) (2023, Nov. 16-19). “Reaching across the aisle or feeding the base? Effects of interparty deception detection in political news interviews,” paper presentation. National Communication […]

In the News
- Podcast: The state of political debates, with Dr. David Clementson, via Grady Research Radio
- Clementson teaches professors how to help PR students get internships and jobs, via Grady College
- Words matter most when responding to a crisis, via Grady College
- 5 ways politicians benefit from really hostile media interviews, via Grady College
- Podcast: Candidate communication strategies heading into Dec. 6 runoff, with Dr. David Clementson, via Grady Research Radio
- The Zoo in your backyard, via University of Georgia
- Georgia professor, students launch PR team for Georgia films, via WUGA
- From cringe to catharsis, Democrats keep cussing, from Roll Call
- When politicians mess up: The science of scandal response, via Study Finds