Yoon, Hye Jin Archive
The power of humor in advertising, with Dr. Hye Jin Yoon
Listen to the full episode on Spotify or Apple Podcasts. Dr. Hye Jin Yoon (MA ‘06, PhD ‘10) is an associate professor of advertising in the Department of Advertising and […]
Grady researchers explore the effectiveness of humor in STD advertising
For decades, companies, government systems and other organizations have incorporated humor into their advertisements as a way to grab consumers’ attention and help them retain information. It’s clear that humor […]