What is AdPR Academy?

 

We believe it is imperative that the advertising and public relations industries strategically address the gap in diversity among its staff and strive for a more inclusive, equitable, and welcoming environment representative of all the voices, ideas, and perspectives of our global society.

 

AdPR Academy is a solution to aid in this effort.

The ever-growing, global consumer market is more ethnically and culturally diverse with each generation. This means that the professionals and organizations that serve this market must truly reflect current and future generations but also be creatively nimble and innovative to build and sustain engagement with the global consumer market.

 

The diversity gap in advertising and public relations is wide! Whites comprise nearly 90% of management roles in advertising and promotion, marketing and sales, and public relations (and fundraising) in the U.S., according to data from the U.S. Bureau of Labor Statistics. As of 2019, a total of 6.0 percent African Americans/Blacks, 5.4 percent Asian Americans/Pacific Islanders, and 8.5 percent Hispanics/Latinos held manager roles in the occupations above.
AdPR Academy is a valuable professional development experience that will strengthen students’:
  • industry knowledge
  • professional skills
  • network of professional contacts
AdPR Academy is designed to provide each participant with:
  • Over 35 hours of training and mentoring by leading experts and professionals in the industry
  • Daily networking opportunities with corporate executives and agency professionals from highly regarded institutions in Atlanta and surrounding states
  • Hands-on experience producing a solution to a real-life challenge faced by advertising and public relations professionals
  • Certificate of completion from a nationally and internationally recognized and awarding-winning institution of higher education
  • Increased awareness of the field and connections to potential career opportunities
Please Note: Internships, jobs or shadowing experiences are not guaranteed by UGA, the Ad/PR program or AdPR Academy. However, the Academy is designed to afford participants the opportunity to establish and build relationships with professionals in the field to open the door to these and other potential career options.