AdPR Academy
AdPR Academy
About
The Myra Blackmon AdPR Academy for Diversity and Inclusion is an educational outreach program designed to amplify the power of diversity, equity and inclusion while growing the pipeline of diverse advertising and public relations professionals.
Students in the Academy receive over 35 hours of training and mentoring by experts working in the advertising and public relations industries, participate in daily networking opportunities with corporate executives and agency professionals, and compete in teams representing real-life clients for cash prizes.
Vision
We believe it is imperative that the advertising and public relations industries strategically address the gap in diversity among its staff and strive for a more inclusive, equitable, and welcoming environment representative of all the voices, ideas, and perspectives of our global society. AdPR Academy is a solution to aid in diversity, equity, and inclusion efforts.
Mission
Amplify the power of diversity, equity and inclusion while investing in the pipeline of new leaders in advertising and public relations career paths.
Solution
Provide a high-caliber training and professional development program that empowers, boosts confidence, sharpens skills and creates community for diverse talent passionate about pursuing careers in advertising and public relations.
Impact
To date, AdPR Academy has certified 159 students from 24 colleges and universities including eleven Historically Black Colleges and Universities.
APPLY
The world needs exceptional leaders like you to shape the future of advertising and public relations. AdPR Academy strengthens participants’ industry knowledge, marketable skills and peer and professional networks.
Thanks to our generous sponsors, this program is 100 percent free!
PLEASE NOTE: The Academy will not host a cohort in 2024. Check back in early 2025 for an update.
Admission Pathways
Option 1: Nomination by Partner School
Students attending a partner college or university will be vetted and nominated by a school administrator or professor. The official partners schools are:
Agnes Scott College
Albany State University
Clemson University
Florida A&M University
Georgia State University
Hampton University
Howard University
Kennesaw State University
North Carolina A&T State University
Tuskegee University
University of Georgia
University of South Carolina
Option 2: Submit an application
Online applications consist of four steps:
- Introduction video: A video can capture the essence of who you are and give Academy staff a chance to get to know you better. Each video must be no longer than 2.5 minutes in length. See our FAQ below for some of the questions you should answer in your video.
- Resume with optional cover letter: AdPR Academy requires applicants to submit a resume so we can learn more about your personal academic journey & what you hope to learn. While cover letters are not required, we strongly encourage submitting them as well.
- Letter of recommendation: Your recommendation should be from an individual who can speak to your professional competence, accomplishments, community roles, and civic activities. Recommendation letters should be emailed to adpracademy@uga.edu. For more information, see our recommendation letter guide here.
- Online profile form: The final step in applying is to fill our Cohort Profile Form! This form will ask you for basic information and takes less than 10 minutes to fill out. It’s also where you can submit your video, resume, and optional cover letter.
Additional guidance and FAQs provided below. The 2024 application process will begin on August 19, 2024.
FAQs
Current Juniors, Seniors, and first-year graduate students with an interest in learning more about advertising and public relations. Any minority student is eligible to apply. Students attending HBCUs are strongly encouraged to participate.
A minimum GPA of 3.0 is required for all prospective candidates.
We seek confident and well-rounded cohort members with experience and abilities in the following areas:
Analytical skills
Communications
Creativity
Decision-Making skills
Interpersonal skills
Organizational skills
Public speaking
There are two pathways for admission: (1) nomination from a partner school OR (2) submission of an application.
If you attend a partner university, you will be vetted and nominated by a school administrator or professor. Official partner schools include:
Agnes Scott College
Albany State University
Clemson University
Florida A&M University
Georgia State University
Hampton University
Howard University
Kennesaw State University
North Carolina A&T State University
Tuskegee University
University of Georgia
University of South Carolina
All other interested students must complete an application (introduction video, resume and letter of recommendation) by the deadline. No exceptions.
Please reference the AdPR Academy Application Guide for more information.
A video can capture the essence of who you are and give Academy staff a chance to get to know you better. Each video must be no longer than 2.5 minutes in length. The video should include responses to the following questions:
1) What makes you the perfect candidate for AdPR Academy’s 8th cohort?
2) What is one example of how you have impacted your community?
3) What do you want to accomplish in the first 2 years of your professional career?
4) What else would you like Academy staff to know about you?
Do:
Be creative. The video should reflect your style and personal brand.
Speak directly to the camera for at least 1.5 minutes. The balance of time can include voiceover and feature footage of you from extra-curricular activities, volunteer efforts, leadership roles, etc. if you desire.
Shoot on a simple background and be well lit. It is important that we can clearly see and hear you.
Shoot your video horizontally.
Upload and create a private URL link, preferably from Vimeo or YouTube. Videos from personal websites are also acceptable. WeTransfer should only be used as a last resort and approval must be requested from the Academy Director (adpracademy@uga.edu)
Don’t:
Use inappropriate language that could be perceived as offensive or rude.
Use the video to outline your academic studies (you will submit your resume and a cover letter to highlight this information).
Reframe the video questions as lead-in phrases for your responses. Develop your answers and then weave together a story about you that is captured in video. That will be more compelling.
Exceed video length requirements. Videos over the required length will NOT be reviewed. Best to keep videos at 2.25 minutes.
Use excessive transitions or fades.
All application materials must be submitted using the directions provided. No exceptions.
Any technical questions regarding the use of the online application form can be sent to adpracademy@uga.edu.
Applications are currently closed. Information will be updated when it becomes available.
There is no fee to attend AdPR Academy thanks to the generous support of our sponsors. However, students are responsible for housing and transportation to and while in Atlanta. Travel stipends may be available on a case-by-case basis depending on funds raised for the Academy.
AdPR Academy takes place annually in October, in-person. This year Academy will be held on the beautiful campus of UGA at the Grady College in Athens, Georgia.
Become A Partner
AdPR Academy is a scalable and strategic solution to increase the impact and influence of DEI on advertising and public relations. Through generous donations from companies, agencies, individuals, industry associations and more, AdPR Academy remains free of charge to participating students.
Why partner with AdPR Academy?
- Build the pipeline of future AdPR professionals and leaders.
- Activate and fulfill DEI commitments.
- Engage priority talent recruitment segments (i.e., women, BIPOC, etc.).
- Deepen partnerships with highly regarded universities and colleges.
- Access well-trained applicant pool for internships and employment opportunities.
- Engage employees as speakers, trainers, mentors and/or coaches for emerging young professionals.
Volunteer
AdPR Academy needs professionals to share their experience and expertise. Each year more than 60 leaders serve as speakers, trainers, panelists, mentors, and coaches for the cohort. In-person and virtual opportunities are available to fit your schedule and availability.
Meet Our 2023 Speakers & Volunteers
ALUMNI EXPERIENCE
AdPR Academy has a vast alumni network of students from 20+ colleges and universities, including eleven Historically Black Colleges and Universities (HBCUs).
pERSPECTIVES
“AdPR Academy was such a fun and insightful experience. It was a pleasure being in a room filled with diverse students from different universities. Being able to incorporate my ideas in the rebranding of an organization gave me a glimpse of what the public relations industry will be like. I am overly thankful to Grady College for allowing me to be a part of such an amazing program.”
Joyce Bell
University of Georgia, 2023 AdPR Academy cohort
pERSPECTIVES
“In the 7th cohort, I created history and developed incredible relationships. There is no greater group of peers I could ask for.”
Jazlyn Romer
Albany State University, 2023 Cohort
pERSPECTIVES
“Put yourself out there and constantly stay engaged because you never know where you will end up. It can open up the greatest opportunities”
Zane Landin
Internal Communications Specialist, National Geographic, 2021 Cohort
pERSPECTIVES
“Make sure you are networking, not only to get a job but to get tips and advice that they can give you to get to where they are now.”
Favour Nwachukwu
Content Specialist, Employer Brand Comms & Content, Salesforce, 2018 Cohort
pERSPECTIVES
“Don’t wait for permission. The path that lies ahead of you is going to be driven by you now.”
Orlando Pimental
Senior Solutions Manager, Heart+Mind Strategies, 2017 Cohort
Engagement
Check back for upcoming alumni events and activities.
Recognition
Annual Case Competition
Each year students are challenged to provide their solution to a business challenge faced by a corporation or nonprofit. The cohort is divided into teams representing different schools and must research, strategize and brand their approach to present to a panel of professional judges. The first and second place winners are recognized at the culmination event and receive cash prizes to acknowledge their hard work.
2023 Annual Case Competition Winners:
First Place: The Rennaissance
Kennidi Cottle, Xinge Lei, Jazlyn Romer, Leah Sinclair, and Taylor Stringfield
Second Place: Culture Catalyst Agency
Kiana Bernard, Kenidi Cook, Jonathan Endsley, Mikayla Robinson, Bria Williams
2022 Annual Case Competition winners
First Place: Team Solutions
Germaine Bozeman, Carese Brown, Stacy Choi, Olivia Cooper, Osiris Padilla
Second Place: Team Keyholder
Carmen Adams, Roberto Cortes, Aundrea Gibbons, Rebecca Oliveira, Desia Ryant, Cynthia Quiroz
2021 Annual Case Competition winners
First Place: Team Coda
Alexus Moore, Cierra Jackson, Daniel Ryan, Ola Ogunjobi
Second Place: Team Bank on Us
Marcus Gray, Samara Marshall, Dariel Stanford
AdPR Academy Week 30 Under 30 Award
A cohort member who demonstrates innovative thinking, strong determination and results through their Academy experience indicating the potential for a long and successful career in the Advertising or PR industry.
2023 Winner
Aryan Sreshta, Clemson University
2022 Winner
Lebaron Fields, Florida A&M
2021 Winner
Zane Landin, California State Polytechnic University – Pomona
AdPR Academy Leadership NEXT Award
A cohort member who exhibits the qualities of a world class leader: vision, team building, mentoring, collaboration, communication and compassion.
2023 Winner
Nneka Emeagwali, Howard University
2022 Winner
Lena Barakat, Clemson University
2021 Winner
Chistopher Avery, Middle Georgia University
AdPR Academy Visionary Award
A cohort member who represents the future of our industry; a person that embodies the spirit of diversity and inclusion while pioneering fresh ideas and perspectives that will shake up the creativity, entrepreneurship and innovation in advertising and public relations.
2023 Winner
Jarvis Coleman, Florida A&M University
2022 Winner
Jane Confei Lian, University of Georgia
2021 Winner
Daniel Ryan, Tuskegee University
MVP Award
MVP awards are given by Academy staff to two cohort members that best represent the Academy’s mission and demonstrate outstanding leadership, commitment and excellence.
2023 Winners
Mikayla Robinson, University of South Carolina
Taylor Stringfield, Georgia State University
2022 Winners
Paul Tate, University of South Carolina
Kimiya Watkins, Florida A&M
2021 Winners
Marcus Gray, Howard University
Alexus Moore, University of IL, Urbana-Champaign