Fuzzy Boundaries: Journalists telling branded stories
Fuzzy Boundaries: Journalists telling branded stories
Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios represent a unique collaboration between advertisers, designers and journalists. This study investigates the practices and professional identities of content creators tasked with “telling a brand’s story.” The goal is to gain insights into the intersection of journalism and advertising from the standpoint of content creators.
Related Research
-
Intersectional Political Economy: New Directions for Research and TeachingKarin Assmann will be a panelist on an International Communication Association pre-conference panel titled “Intersectional Political Economy: New Directions for Research and Teaching.” This research panel session focuses on “How can […]
-
‘AI Sometimes Lack Cultural Reality’: Trust, Verification, and Constraint in Nigerian NewsroomsAmaka P. Onebunne and Moses U. Okocha (Ph.D. student), “‘AI Sometimes Lack Cultural Reality’: Trust, Verification, and Constraint in Nigerian Newsrooms,” paper to be presented at the 51st AEJMC Southeast […]