Fuzzy Boundaries: Journalists telling branded stories
Fuzzy Boundaries: Journalists telling branded stories
Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios represent a unique collaboration between advertisers, designers and journalists. This study investigates the practices and professional identities of content creators tasked with “telling a brand’s story.” The goal is to gain insights into the intersection of journalism and advertising from the standpoint of content creators.
Related Research
-
Catfishing, Clickbait & Single Mothers: Representation of Women Journalists in Peacock SeriesThe PaperRoberta Fiorito (Ph.D. student), “Catfishing, Clickbait & Single Mothers: Representation of Women Journalists in Peacock SeriesThe Paper,” accepted for presentation to Pop Culture Association (PCA) conference in April 8, 2026, Atlanta. Abstract: […]
-
The Boundaries of Intersectional Journalism Studies: Gender, Migration Biography and East/West German SocializationKarin Assmann and Eckert, S. “The Boundaries of Intersectional Journalism Studies: Gender, Migration Biography and East/West German Socialization,” paper presented at the Journalism Studies Division Conference of the German Communication Association; […]