Fuzzy Boundaries: Journalists telling branded stories
Fuzzy Boundaries: Journalists telling branded stories
Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios represent a unique collaboration between advertisers, designers and journalists. This study investigates the practices and professional identities of content creators tasked with “telling a brand’s story.” The goal is to gain insights into the intersection of journalism and advertising from the standpoint of content creators.
Related Research
-
’We earned it, we earned capital through what we do’: Black Broadcast Journalists’ Changing Online and Offline NormsDenetra Walker. “’We earned it, we earned capital through what we do’: Black Broadcast Journalists’ Changing Online and Offline Norms,” presented at Broadcast and Mobile Journalism Division at the 2026 […]
-
I Came to Tallahassee a Stranger. I Left Calling It HomeMoni Basu, “I Came to Tallahassee a Stranger. I Left Calling It Home,” a reported essay about Indian immigrants in the South in the 1970s published in Flamingo Magazine, July […]