Perceptions of media roles in Serbia and Croatia: Does news orientation have an impact?

Abstract: This study examined the perceptions of media roles among journalism students in Serbia and Croatia (N=401). The results showed that the most important were citizen-oriented and watchdog roles and that they were positively predicted by hard news orientation, whereas consumer and loyal roles were least important. Consumer role was positively predicted by the soft news orientation, whereas the best predictor for the perceptions of the loyal media role was political orientation (right of the center). This is the first study that comparatively analyzed students’ views in two countries of the former Yugoslavia using national samples.

Ivanka Pjesivac

Related Research

Visual matters: Connecting aesthetic appeal and production quality of photos, infographics and data visualization to credibility of social media posts
Salman Khawar, Yingdan Lu, Yilang Peng, Jiyoung Yeon (Ph.D. student) & Cuihua Shen. (2026). “Visual matters: Connecting aesthetic appeal and production quality of photos, infographics and data visualzation to credibility of social […]

Learn More Learn More about Visual matters: Connecting aesthetic appeal and production quality of photos, infographics and data visualization to credibility of social media posts
“Identifying Ingredients That Make Mental Health Focused Short Videos Engaging: A Content Analysis of Source Type, Content Strategy, and Production Features
Yen-I Lee (PhD Alum), Louise Ying-Chia Hsu, Di Mu, and Yan Jin. (Forthcoming). “Identifying Ingredients That Make Mental Health Focused Short Videos Engaging: A Content Analysis of Source Type, Content […]

Learn More Learn More about “Identifying Ingredients That Make Mental Health Focused Short Videos Engaging: A Content Analysis of Source Type, Content Strategy, and Production Features