Parasocial Paradox:  How Substack Journalists Negotiate Relational Labor Under Creator Economy Demands

Parasocial Paradox:  How Substack Journalists Negotiate Relational Labor Under Creator Economy Demands

Roberta Fiorito (Ph.D. student) and Karin Assmann, “Parasocial Paradox:  How Substack Journalists Negotiate Relational Labor Under Creator Economy Demands,” paper to be present at the AEJMC Conference, New Orleans, August 5-8.

Abstract: This study examines independent journalists on Substack through in-depth interviews, exploring how they negotiate, embrace or reject the relational labor demanded by the creator economy. Findings indicate that tensions primarily arise from traditional journalistic training and platform architecture.

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