Important Tweets Matter
Important Tweets Matter
Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.
Related Research
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Crisis Communication in College Athletics: A Content Analysis of SEC Football Teams’ Response StrategiesKatherine Martin-Williams (Grady M.A. student). “Crisis Communication in College Athletics: A Content Analysis of SEC Football Teams’ Response Strategies.” Accepted for presentation at the International Crisis and Risk Communication Research Conference […]
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How Public and Private Universities Apologize in Scansis? A Content Analysis of Social Media Posts and User ReactionsJingyuan (Jimmy) Kong (Ph.D. student) and GuangLun Hsiang (Ph.D. student). “How Public and Private Universities Apologize in Scansis? A Content Analysis of Social Media Posts and User Reactions.” Accepted for presentation at the […]