Picture Perfect

Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined the influence of image presence and valence on attention to and engagement with news stories on social media. To be presented at the AEJMC national conference to be held in Minneapolis, MN. Visual Communication Division

Bartosz Wojdynski

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Effects of visuals in solutions journalism: A social media eye-tracking experiment
Bart Wojdynski, Kyser Lough, & Sohyun Park (current Ph.D. Student) (2023, August). “Effects of visuals in solutions journalism: A social media eye-tracking experiment.” Paper accepted for presentation at the 106th Annual Association for Education […]

Advertising & Public Relations

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Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional and Behavioral Responses
Wenqing Zhao (PhD student), Xuerong Lu (PhD alum), Yan Jin, and Toni van der Meer. “Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional […]

Advertising & Public Relations Ph.D. Degree Program

Learn More Learn More about Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional and Behavioral Responses