Using STOPS to Stop Misinformation: Situational Theory of Problem-Solving as A Framework to Motivate Communicative Actions on Social Media

Using STOPS to Stop Misinformation: Situational Theory of Problem-Solving as A Framework to Motivate Communicative Actions on Social Media

Rita Tang, Yan Jin, and Erich Sommerfeld. “Using STOPS to Stop Misinformation: Situational Theory of Problem-Solving as A Framework to Motivate Communicative Actions on Social Media.” Presentation at AEJMC Conference, August 5-8, 2026, New Orleans, LA.

Abstract: Using situational theory of problem-solving (STOPS), this multi-study research examined how correction messages motivate communicative actions against misinformation on social media. Studies 1–2 found problem-framing messages increase information-sharing and forwarding intentions through situational motivation and anticipated guilt. Study 3 showed that problem-, involvement-, and efficacy-framing messages activate distinct STOPS perceptions but converge on situational motivation and anticipated guilt as central pathways predicting communicative behaviors. Simple correction messages activate referent criterion, thereby improving communicative action.

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