Jooyoung Kim, Chair of Session, Korean American Communication Association Session 1, Korean Association of Advertising & PR (KADPR) Spring Conference, Incheon, South Korea, May 23.
Jooyoung Kim, Chair of Session, Korean American Communication Association Session 1, Korean Association of Advertising & PR (KADPR) Spring Conference, Incheon, South Korea, May 23.
Related Research
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The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media AdvertisingBen Libon (Ph.D. Student) and Nathaniel Evans, “The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media Advertising”. Paper Accepted to the American Academy of Advertising […]
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Hidden in Plain Sight: Understanding Consumer Responses and Ad Recognition of Sponsored Content in Search Engine Gen-AI OverviewsMaggie Liao, Yuan Sun, and Nathaniel Evans, “Hidden in Plain Sight: Understanding Consumer Responses and Ad Recognition of Sponsored Content in Search Engine Gen-AI Overviews”. Paper Accepted to the American […]