Linking interacting/engaging environmental CSR communication strategy and employees’ pro-environmental behaviors (PEBs): mediating roles of communal relationship and employee empowerment

Dong, E., Ruoyu Sun, and Lee, Y. (currently online), "Linking interacting/engaging environmental CSR communication strategy and employees' pro-environmental behaviors (PEBs): mediating roles of communal relationship and employee empowerment,” Corporate Communications: An International Journal, Vol. ahead-of-print No. ahead-of-print.
https://doi.org/10.1108/CCIJ-05-2023-0068

Abstract: With the growing concern for environmental and sustainability issues, especially in the aftermath of the coronavirus disease 2019 (COVID-19) pandemic, organizations feel compelled to pursue green sustainability in their operations. In this regard, the active involvement of employees in pro-environmental behaviors (PEBs) is crucial for achieving organizational environmental sustainability goals. To shed light on this important issue, this study aims to investigate the impact of interacting/engaging environmental corporate social responsibility (CSR) communication strategy on employees' PEBs. Results show interacting/engaging environmental CSR communication strategy fosters employees' communal relationship with their organizations and empowers them to support their organization's environmental initiatives, which, in turn, positively influences employees' PEBs at work.