Evaluating consumers’ processing of non-traditional advertising, with Dr. Nathaniel Evans

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Dr. Nathaniel J. Evans is an associate professor of advertising in the Department of Advertising and Public Relations at Grady College. His research focuses on evaluating consumers’ processing and evaluation of, often, non-traditional advertising. 

For a large portion of his career as a researcher, Dr. Evans has looked at areas of advertising that were on the Federal Trade Commission’s radar about potentially being deceptive and, through his research and from a consumer protection standpoint, has offered insights and recommendations on what advertisers should do differently. 

In this episode of Grady Research Radio, Dr. Evans walks listeners through his research path, speaks about creating tangible benefits for society through his research, explains how his research influences his teaching, and dives into his most recent work, which focuses on advertising techniques to increase vaccination intention, specifically the HPV vaccine. 

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