Dr. Jeong-Yeob Han

Associate Professor, Advertising

About: Dr. Han teaches communication theory, research methods, and technology and health. Research foci include health communication and technology, new media effects, and research methods and design.

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Education

Ph.D., Mass Communication, University of Wisconsin – Madison  (Minor: Statistics in Social Science)
M.A., Communication, Seoul National University, South Korea
B.A., Communication, Seoul National University, South Korea (Summa Cum Laude)

Research Interests and Activities

Han’s research mainly concerns the design and evaluation of interactive health communication campaigns, the benefits of online social support groups for cancer and other health related cognitions and behaviors, and statistical methods and research design. Han has developed programs of research on (a) antecedents and consequences of engagement with various eHealth initiatives, particularly focusing on theory and measurement development, (b) transaction logfile analysis, a unique method to probe interaction between computer and human, and (c) message expression and reception effects, particularly within online social media tools. Articles presenting this work appear in leading communication, psychology, and public health journals: Computers in Human Behavior, Health Communication, Health Education Research, International Journal of Medical Informatics, Journal of Broadcasting & Electronic Media, Journal of Communication, Journal of Computer-Mediated Communication, Journal of Health Communication, Journal of Health Psychology, Mass Communication and Society, Patient Education and Counseling, Psycho-Oncology, and Translational Behavioral Medicine.

Predicting Retweet Behavior in Breast Cancer Social Networks Jeong-Yeob Han and Itai Himelboim

Abstract: This study explored how social media, especially Twitter, serves as a viable place for communicating about cancer. Using a 2-step analytic method that combined social network analysis and computer-aided content analysis, this study investigated (a) how different types of network structures explain retweeting behavior and (b) which types of tweets are retweeted and why […]

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Advertising & Public Relations
Online Leaders in Online Cancer Support Groups Jeong-Yeob Han

Abstract: With a focus on the nature and dynamic process of social interactions among breast cancer patients, this study argues that the notion of opinion leaders can be another crucial factor in explaining positive psychosocial health outcomes within computer-mediated social support (CMSS) groups. This study investigates the relationship between opinion leaders and their psychosocial health […]

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Advertising & Public Relations
How Cancer Patients Use and Benefit from an Integrated eHealth System Jeong-Yeob Han

Abstract: Despite the mounting evidence of efficacy of eHealth interventions, their mechanisms of action remain unknown. The current study analyzed patient log data as each patient engaged in an integrated eHealth system and reports on how patients engage with different combinations of eHealth services over time. Besides a baseline survey, three follow-up posttests were administered. Action […]

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Advertising & Public Relations
Does Generational Differences and Emotion Matter to Predictors for Cancer Risk Perception Yen-I Lee and Jeong-Yeob Han

Abstract: Drawing on the Social Amplification of Risk Framework (SARF), this research investigated whether individual amplification stations (such as emotion, cancer information seeking, family cancer history, and fatalistic belief) and social amplification stations (such as social media use, gender, education, ethnicity, and different generations) amplify or attenuate cancer risk perception among general population. Using the 2014 […]

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Advertising & Public RelationsPh.D. Degree Program

Teaching Specialties

Han’s areas of specializations are health communication and technology, communication theory, and research methods and design. He teaches courses in the Telecommunications Department and the New Media Institute. His courses include Tele3410, Media Research and Theory; Tele4290, Digital Media Production; NMIX4110, New Media Production; JRMC8010 Research Methodology in Mass Communication Research.

Awards and Fellowships

• ICA Communication and Technology Division, Top Three Faculty Paper (lead author) – 2011
• University of Georgia, Office of the Senior Vice President for Academic Affairs and Provost, Provost Travel Grant Award – 2011
• Listed in Marquis Who’s Who in America, 65th Edition – 2011
• University of Georgia, Office of the Vice President for Research, Foreign Travel Grant Award – 2010
• ICA Health Communication Division, Top Three Student Paper (lead author) – 2008
• ICA Health Communication Division, ICA Travel Grant Award – 2008
• ICA Health Communication Division, Top Student-led Paper (lead author) – 2007
• AEJMC Communication Technology Division, Top Three Faculty Paper (lead author) – 2006
• AEJMC Communication Technology & Policy Division, Top Three Faculty Paper – 2005
• University of Wisconsin-Madison, Mass Communication Research Center, Top Four Student Paper – 2005
• Seoul National University, Department of Communication, Summa Cum Laude – 1999

Han, Jeong-Yeob