Media and Leadership Academy — June 4-11, 2017
The Media & Leadership Academy at Grady College is an intensive residential one-week program focused on experiential learning. This program is open to rising high school sophomores to seniors interested in the mass communication field.
Participants will choose from one of the three offered tracks: Journalism, Advertising & Public Relations or Entertainment. Participants will spend the first half of the week learning about their chosen track. In the second half of the week, they will develop more specific skill sets based on their interests by working on teams to complete a class project.
Through travel to professional companies and venues, participants will be exposed to real life experiences within their field. One of these visits will focus on leadership development.
Nightly activities throughout the week will provide opportunities for participants to network, build connections and have fun.
- A complete application is required by May 12, 2017 in order to be accepted into the Media & Leadership Academy at UGA’s Grady College. (Space is limited to 20 students per track)
- General application materials:
- Application form
- 750-500-word essay (with an explanation of what your future aspirations are, why you want to attend the academy, what you hope to gain and what you will bring to this experience.)
- 2 recommendation letters
- 2 original work samples
- Please send the completed application to firstname.lastname@example.org.
- The program fee is $550 per student. Once accepted into the M&L Academy, fees can be paid via an online system.
- A separate form and additional materials will be needed in order to apply for a need-base scholarship.
The journalism field is evolving to encompass multiple platforms. In this track, students will acquire some of the tools to needed become a multi-skilled journalist in this digital age. In the first part of the week, students will review and learn the essentials of writing for print, online and broadcast. They will practice the art of interviewing and reporting. Furthermore, they will learn the basics of producing a broadcast and the fundamentals of photojournalism. During the second half of the week, students will experience teamwork and collaboration firsthand in a newsroom. They will be divided into two groups and each will produce a project. One group will produce a news website, while the other group will produce a broadcast show.
Advertising and Public Relations Track
Want to join the ranks of the “Mad Men” or women? In the AD&PR track students will learn how to become creative problem solvers, writers, decision makers and persuasive communicators within traditional and new media. In the first part of the week, students will take introduction classes in the advertising and public relations fields. During the second half of the week, students will choose a non-profit organization to sponsor. Students will experience teamwork and collaboration as they find ways to reach target audiences and effectively communicate their message to the general public. They will be divided into two groups and each will produce a project. One group will produce a mini advertising campaign, while the other group will produce a mini PR campaign.
Calling all the screenwriters, editors, camera operators, producers and directors! Discover in the entertainment track how to tell stories and share stories through video production. In the first part of the week, students will be introduced to the entertainment field and what it encompasses. Students will learn the basics of video production, from operating a camera to digital editing. Additionally, the basics of screenwriting. During the second half of the week, students will work with the advertising group to create a short commercial or PSA, promoting the non-profit organization.
High School Visits
Are you a high school teacher in Georgia interested in taking your students on a field trip to learn more about journalism, video production, advertising or public relations? If so, you should come visit us at Grady College.
Depending on your needs, we will develop an agenda where your students can tour our facilities, learn about the school and majors offered, and hear from faculty, staff and students.
Unable to travel? Let us come to you! We can talk/present on specifics regarding the topic you choose.
For more information on the high school visits or to schedule one, please email email@example.com