Peabody Media Center

The Peabody Media Center is a scholarly research center and media production arm of the prestigious Peabody Awards, with three mission components:

  • Peabody Programs extend the yearly awards winners and finalists through initiatives like the Peabody Digital Network, which develops and circulates new content that illuminates the social and political relevance of award-winning stories and guides public engagement with them. Initiatives include hosting discussions with noted producers like Judd Apatow and TV icon Norman Lear (right).
  • Peabody Archive is the third largest repository of audiovisual materials in the United States, housed in the University of Georgia’s Special Collections Libraries. Through books, films and digital media productions, the Peabody Archive’s Cultural Memory Project will connect past and present.
  • Peabody Academy partners with industry organizations and previous Peabody Awards honorees to engage aspiring screenwriters, producers and filmmakers through master classes, seminars, workshops, internships and other educational activities. Central to these efforts are Peabody Fellows, a distinguished group of television and media studies scholars from across the country.
A Celebration of Legends: Peabody & Norman Lear at the home of Ambassador Nicole Avant & Ted Sarandos on Tuesday, November 15, 2016.
Peabody interactive winners include Nonny de la Pena, Journey, Phil Yu and Star Wars UncutThe inaugural Peabody Digital and Interactive Storytelling awards include four special awards and 12 project awards. Among the winners are (from l. to r.): Nonny de la Peña who is recognized with the Field Builder Award for her contributions to the field of VR and immersive journalism; “Journey,” an interactive narrative from 2012; Phil Yu, who is honored with the Trailblazer Award for his work on the “Angry Asian Man” blog; and “Star Wars Uncut”, a crowdsourced re-creation of “Star Wars Episode IV.”

Digital and Interactive Storytelling Awards

In 2022, the Peabody Awards Interactive Board of Jurors unveiled 12 winning digital and interactive projects alongside four special awardees that have achieved outstanding feats in storytelling across interactive, immersive and new media categories. The distinguished “Legacy class” of winners whose mediums altogether span virtual and augmented reality, gaming, interactive journalism, social video, interactive documentary, transmedia storytelling, and more, demonstrate the depth of these digital formats and emphasize the foundational standards for future award recipients.