Blog Archive

7 Grady students recognized as 2022 Multicultural Advertising Intern Program fellows

Seven Grady College students have been selected by the American Association of Advertising Agencies (4A’s) Foundation to participate as fellows in the 2022 Multicultural Advertising Intern Program (MAIP). These students, along with a group of over 200 of their peers from colleges and universities across the country, are engaging in a 22-week fellowship program that […]

Grady lawn to be renovated, renamed ‘Schnitzer Family Media Lawn’

At the start of fall semester, all incoming and returning Grady College students will be welcomed to campus with an improved and expanded lawn upon which to study, socialize and relax. The transformation will take place thanks to a generous donation from the Schnitzer family, celebrating Lauren Schnitzer (AB ’21), who graduated last year with […]

Cox Institute Announces New University Certificate in News Literacy Starting Fall 2022

The Cox Institute for Journalism Innovation, Management and Leadership at the University of Georgia will launch a new academic Certificate in News Literacy during the Fall 2022 semester. The certificate, which will be open to all majors at the University, will require 12 credit hours to complete. The required courses will explain the functions of […]

Richman named senior speaker at Grady Convocation, Banks named UGA Commencement student speaker

Lindsay Richman, a senior public relations major from Alpharetta, Georgia, has been named the senior speaker during the fall 2022 Grady College Convocation, while her peer Michael Banks, a senior journalism major and Grady College Ambassador from Suwanee, Georgia, has been named the University of Georgia student speaker for the fall 2022 undergraduate commencement ceremony.  […]

Class publishes new home and garden magazine in Oglethorpe Echo

Those who picked up the Dec. 8 edition of The Oglethorpe Echo newspaper found a new magazine, Home Grown, slipped between the paper’s pages.  Home Grown, which is also available online, is a product of Journalism lecturer Lori Johnston’s Home and Garden Reporting class. It was made possible thanks to a stipend from the UGA Libraries […]

Podcast: Personalization and disclosures in digital advertising, with Dr. Alexander Pfeuffer

Listen to Grady Research Radio Apple Podcasts/Spotify/Stitcher Brands and organizations want to attract consumers and gain their trust. Accomplishing both of these tasks, though, is no easy feat. Two factors that greatly impact the attractiveness of advertisements and consumer trust are the personalization of advertisements — adding names and images to ads, for example — […]