Working in the Media Industries: Qualitative & Quantitative Market Research

Kate Fortmueller is co-moderating a webinar on “Working in the Media Industries: Qualitative & Quantitative Market Research,” from 12 noon to 1 p.m. on Sept. 16.

Abstract: Interested in incorporating market research into your next project? Thinking about your options after graduate school? Want to teach your students about conducting market research and audience studies? In this discussion, Justin Wyatt, a media researcher and former associate professor of media arts at University of Arizona, talks about moving between academia and industry, the skills needed for media research projects, how to build your professional network, the opportunities for consulting work, and ways to position yourself professionally to the media industries.