Who paid for what? The role of visual attention to content and disclosures in Facebook political advertising
Who paid for what? The role of visual attention to content and disclosures in Facebook political advertising
Abstract: Recently, Facebook has changed the way they display the disclosure language regarding political advertisements in an attempt to increase transparency. The goal of this study was to use eyetracking to determine the effectiveness of the new disclosure language and to assess other important factors dealing with how users look at political ads. Findings suggest that Facebook’s new political ad disclosure language is not effective at enhancing users comprehension of who paid for the advertisement.
Related Research
-
Nobody Want to Be Here, Nobody Wants to LeaveProduced by Nate Kohn, Caleb Samples, Cash Robinson and Feike Santbergen, directed by UGA low residency MFA student Cash Robinson and written by MFA graduate Caleb Samples, “Nobody Want to […]
-
Spotlight on TurkeyCarolina Acosta-Alzuru presented on“Spotlight on Turkey” at C21 Content Americas, the largest TV content market focusing on the Americas. Miami, January 25, 2024 Abstract: The presentation focused on three main questions. […]