Who paid for what? The role of visual attention to content and disclosures in Facebook political advertising
Who paid for what? The role of visual attention to content and disclosures in Facebook political advertising
Abstract: Recently, Facebook has changed the way they display the disclosure language regarding political advertisements in an attempt to increase transparency. The goal of this study was to use eyetracking to determine the effectiveness of the new disclosure language and to assess other important factors dealing with how users look at political ads. Findings suggest that Facebook’s new political ad disclosure language is not effective at enhancing users comprehension of who paid for the advertisement.
Related Research
-
Nobody wants to be here, Nobody wants to leaveNate Kohn was a producer on a feature-length film, “Nobody wants to be here, Nobody wants to leave,” screened December 10 at the Bahamas International Film Festival in Nassau. The […]