Who paid for what? The role of visual attention to content and disclosures in Facebook political advertising

Abstract: Recently, Facebook has changed the way they display the disclosure language regarding political advertisements in an attempt to increase transparency. The goal of this study was to use eyetracking to determine the effectiveness of the new disclosure language and to assess other important factors dealing with how users look at political ads. Findings suggest that Facebook’s new political ad disclosure language is not effective at enhancing users comprehension of who paid for the advertisement.

Matthew Binford Bartosz Wojdynski Shuoya Private: Sun

Related Research

Booker T. Mattison is directing his fourth feature-length narrative film in four years from April 25 through May 8. It’s a Tubi Original film titled Psycho Side Chick for the Fox-owned streaming service.

Learn More Learn More about Booker T. Mattison is directing his fourth feature-length narrative film in four years from April 25 through May 8. It’s a Tubi Original film titled Psycho Side Chick for the Fox-owned streaming service.
Preparing Competitive Grant Applications: An Overview for Emerging Scholars
Glen Nowak was one of four invited panelists for an online panel on “Preparing Competitive Grant Applications: An Overview for Emerging Scholars,” sponsored by the COMSHER (AEJMC) Graduate Student Committee, April […]

Learn More Learn More about Preparing Competitive Grant Applications: An Overview for Emerging Scholars