What US Spanish Language TV’s Primetime Tells Us about Latinx/Hispanic Culture

ABSTRACT:  According to the Pew Research Center, the Hispanic population in the US reached 62.1 million in 2020, a 23% increase from 2010. This increase is faster than the nation’s growth rate of 7%. These numbers warrant and do get attention, but the nuances of the culture that underpins them and that is present under the umbrella terms “Hispanic” and “LatinX” are generally ignored. A lot can be learned about this culture from the primetime grid of the two major US Spanish language television networks: Univision and Telemundo. What do these schedules consist of and why? What clues can we find in them that point to the cultural complexion and framework of US Hispanics?