What US Spanish Language TV’s Primetime Tells Us about Latinx/Hispanic Culture

Credit Suisse.

ABSTRACT:  According to the Pew Research Center, the Hispanic population in the US reached 62.1 million in 2020, a 23% increase from 2010. This increase is faster than the nation’s growth rate of 7%. These numbers warrant and do get attention, but the nuances of the culture that underpins them and that is present under the umbrella terms “Hispanic” and “LatinX” are generally ignored. A lot can be learned about this culture from the primetime grid of the two major US Spanish language television networks: Univision and Telemundo. What do these schedules consist of and why? What clues can we find in them that point to the cultural complexion and framework of US Hispanics?

Carolina Acosta-Alzuru 

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