Understanding and Leading through Crises: The Contingency Theory and Beyond

Yan Jin and Wenqing Zhao (PhD student). (Forthcoming). "Understanding and Leading through Crises: The Contingency Theory and Beyond." Asian Journal of Public Relations.

Abstract: Based on the essentials of the Korean Academic Society for Public Relations (KASPR) 2022 Distinguished Lecture given by Drs. Glen T. Cameron and Dr. Yan Jin, this conceptual piece provides an overview of the contingency theory of strategic conflict management, its application to research, and future directions, with a focus on the theory-practice interconnections of the contingency theory in public relations across multiple contexts. How the contingency theory has been and can be further applied to advancing crisis communication and conflict management research and practice in Asia is further discussed.

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