Trust but Scrutinize? - An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews

Trust but Scrutinize? – An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews

Alexander Pfeuffer, Joe Phua, and Marilyn Broggi (Ph.D. candidate). (2024). “Trust but Scrutinize? - An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews,” paper to be presented at the American Academy of Advertising Annual Conference, Portland, OR, March.

Marilyn Broggi (Primovic)

Related Research

Keith Wilson was selected to join the 2024 Academy of Motion Picture Arts and Sciences (also known as the Oscars).

Learn More Learn More about Keith Wilson was selected to join the 2024 Academy of Motion Picture Arts and Sciences (also known as the Oscars).
“Video catalyzing misinformation online: The effects of message modality and source type on perceived misinformation credibility, health attitudes and behaviors.”
Ivanka Pjesivac, Sohyun Park (Ph.D. student) & Alexia Little (Ph.D. student) received the Visual Communication Division’s Top Faculty paper award for “Video catalyzing misinformation online: The effects of message modality and source […]

Learn More Learn More about “Video catalyzing misinformation online: The effects of message modality and source type on perceived misinformation credibility, health attitudes and behaviors.”