Trust but Scrutinize? – An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews
Trust but Scrutinize? – An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews
Alexander Pfeuffer, Joe Phua, and Marilyn Broggi (Ph.D. candidate). (2024). “Trust but Scrutinize? - An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews,” paper to be presented at the American Academy of Advertising Annual Conference, Portland, OR, March.
Related Research
-
Booker Mattison’s latest film, ‘An Unusual Suspect’ premiered on Tubi on April 25thBooker Mattison’s latest film, ‘An Unusual Suspect’ premiered on Tubi on April 25th. The trailer can be found at: https://youtu.be/ZSHSrWiftRE?feature=shared Also notable, he I had the production hire three former students, […]
-
Netflix and the Global-Local Nexus: Korean TV Drama Creators and the Global ImaginaryBenjamin M. Han, “Netflix and the Global-Local Nexus: Korean TV Drama Creators and the Global Imaginary,” Society for Cinema and Media Studies Conference, Chicago, Illinois, April 6, 2025.