Trust but Scrutinize? – An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews
Trust but Scrutinize? – An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews
Alexander Pfeuffer, Joe Phua, and Marilyn Broggi (Ph.D. candidate). (2024). “Trust but Scrutinize? - An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews,” paper to be presented at the American Academy of Advertising Annual Conference, Portland, OR, March.
Related Research
-
IDOLSNeil Landau is co-Executive Producer on the live action feature film IDOLS that completed production in Spain and is currently in post-production. Warner Bros is distributing in November 2025.
-
BUFFALO KIDSNeil Landau’s most recent animated feature film BUFFALO KIDS was nominated for a Gaudi Award in Spain.