Trust but Scrutinize? - An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews

Trust but Scrutinize? – An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews

Alexander Pfeuffer, Joe Phua, and Marilyn Broggi (Ph.D. candidate). (2024). “Trust but Scrutinize? - An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews,” paper to be presented at the American Academy of Advertising Annual Conference, Portland, OR, March.

Marilyn Primovic Broggi

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