“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal "The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising."
Related Research
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The Emory Ideas FestivalMoni Basu led a panel discussion on the importance of local news at The Emory Ideas Festival, October 18.
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Artificial Intelligence SessionJooyoung Kim, Session Chair, Artificial Intelligence Session, Fall Conference of the Korean Association of Advertising and Public Relations, Seoul, November 15, 2025.