Methods and measurements in virtual reality for communication science

Brittany N. Shivers (Ph.D. student), Sakil Faizullah (Ph.D. student), & Sun Joo (Grace) Ahn (accepted). “Methods and measurements in virtual reality for communication science” in L. Shen, P. J. Shultz, & P. Cobley (Eds.), Quantitative Research Methods in Communication Science. De Gruyter Mouton. 

Abstract: Throughout this chapter, we will draw upon real-world examples and case studies to illustrate the practical applications of VR methodologies and methods across various domains. From designing interactive experiences for delivering persuasive messages to crafting immersive storytelling narratives, we will showcase the versatility and adaptability of VR methodology in addressing diverse needs and objectives. Even now, researchers and developers are continuing to explore and experiment with different approaches to optimize VR content development processes and enhance the overall quality of VR experiences. Ultimately, our goal is to equip readers interested in integrating immersive virtual environment technologies into communication science research with the knowledge and insights necessary to navigate the dynamic world of VR methodology and measurements with confidence and creativity. Whether you are a seasoned researcher looking to refine your skills or a newcomer eager to explore the possibilities of VR technology, this chapter aims to serve as a guide for unlocking the full potential of immersive digital experiences.