Levi’s and Lalaland.ai Collaboration Crisis
Levi’s and Lalaland.ai Collaboration Crisis
Lila Maiolo (Grady Undergraduate Student) (2024). “Levi's and Lalaland.ai Collaboration Crisis.” Journal of Contingencies and Crisis Management, 32(1), e12527.
Abstract: Levi Strauss & Co., a popular fashion label commonly known as Levi's, was involved in a crisis situation in March 2023 as a result of their partnership with Lalaland.ai, an artificial intelligence (AI) company. The partnership was created with the intention of using AI-generated models to show more diversity in Levi's modelling. However, the brand received intense backlash and criticism following the partnership's announcement for cheapening diversity by failing to use real models. In the format of a case study, this paper describes the situation and evaluates Levi's crisis response in this relevant and dynamic dilemma.
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