Institute for Public Relations (IPR) Pathfinder Award
Institute for Public Relations (IPR) Pathfinder Award
Juan Meng received the 2023 Institute for Public Relations (IPR) Pathfinder Award for her significant and sustained contributions to the field of public relations through research, education, and leadership. Meng accepted the award at the 2023 IPR Distinguished Lecture and Awards Dinner on Nov. 30, 2023, at The Lighthouse at Chelsea Piers in New York City. The IPR Pathfinder Award is presented annually to an individual whose published work bridges the profession and research community. The IPR Pathfinder Award Committee comprises the IPR Board of Trustees, past winners, and academic leaders in the field.
Related Research
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The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media AdvertisingBen Libon (Ph.D. Student) and Nathaniel Evans, “The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media Advertising”. Paper Accepted to the American Academy of Advertising […]
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Hidden in Plain Sight: Understanding Consumer Responses and Ad Recognition of Sponsored Content in Search Engine Gen-AI OverviewsMaggie Liao, Yuan Sun, and Nathaniel Evans, “Hidden in Plain Sight: Understanding Consumer Responses and Ad Recognition of Sponsored Content in Search Engine Gen-AI Overviews”. Paper Accepted to the American […]