Humor in Marketing and Digital Applications
Humor in Marketing and Digital Applications
Hye Jin Yoon, “Humor in Marketing and Digital Applications,” Invited lecture in Digital Marketing (MKTG370), School of Business, Northern Illinois University, DeKalb, IL, October 19, 2023.
Related Research
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Humor in Risk CommunicationHye Jin Yoon, “Humor in Risk Communication.” Invited Zoom lecture to the Children’s Environmental Health Research and Translation (CEHRT) network, September 24, 2024.
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Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT FrameworkYoon, Hye Jin, Yoon-Joo Lee, and Ja Kyung Seo (Ph.D. Student), “Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT Framework.” Paper presented at the Global Fashion […]