Examination of Strategies for Ethical Management of AI-triggered Organizational Threats from a Practitioner Perspective
Examination of Strategies for Ethical Management of AI-triggered Organizational Threats from a Practitioner Perspective
Wenqing Zhao (PhD student), Anna Rachwalski (undergraduate student), Maranda Berndt-Goke, and Yan Jin. “Examination of Strategies for Ethical Management of AI-triggered Organizational Threats from a Practitioner Perspective.” Accepted for presentation at the annual International Public Relations Research Conference (IPRRC), March 7-9, 2024, Orlando, FL. This project is funded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.
Abstract: This study examines the strategies organizations can take to address AI ethical threats from inside and outside, from a U.S. public relations practitioner’s perspective. The findings of the practitioner survey will provide timely input to organizations in terms of how to translate AI ethical principles into practice.
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