Ethical Considerations in Development of Communication Campaigns When Using Emotion Artificial Intelligence Across the Retail Industry
Ethical Considerations in Development of Communication Campaigns When Using Emotion Artificial Intelligence Across the Retail Industry
Anne Perera (PhD Student), “Ethical Considerations in Development of Communication Campaigns When Using Emotion Artificial Intelligence Across the Retail Industry,” International Public Relations Research Conference, March 7-9, Orlando, FL.
Abstract: This paper develops a conceptual framework to advance the practical understanding of ethical considerations when developing highly personalized communication campaigns by using Emotion Artificial Intelligence particularly in the retail industry, from consumers' perspective. Four ethical dimensions are addressed: privacy, representation biases, emotion manipulation, and additional data requirement for context.
Related Research
-
Humor in Risk CommunicationHye Jin Yoon, “Humor in Risk Communication.” Invited Zoom lecture to the Children’s Environmental Health Research and Translation (CEHRT) network, September 24, 2024.
-
Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT FrameworkYoon, Hye Jin, Yoon-Joo Lee, and Ja Kyung Seo (Ph.D. Student), “Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT Framework.” Paper presented at the Global Fashion […]