Ethical Considerations in Development of Communication Campaigns When Using Emotion Artificial Intelligence Across the Retail Industry

Anne Perera (PhD Student), “Ethical Considerations in Development of Communication Campaigns When Using Emotion Artificial Intelligence Across the Retail Industry,” International Public Relations Research Conference, March 7-9, Orlando, FL.

Abstract: This paper develops a conceptual framework to advance the practical understanding of ethical considerations when developing highly personalized communication campaigns by using Emotion Artificial Intelligence particularly in the retail industry, from consumers' perspective. Four ethical dimensions are addressed: privacy, representation biases, emotion manipulation, and additional data requirement for context.

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