Ethical challenges in an evolving digital communication era: Coping resources and ethics trainings.

Research paper accepted for presentation at the EUPRERA 2021 Annual Congress organized by the Universidad de Navarra, Pamplona, Spain from October 7-9. 

Abstract: This study is motivated to investigate the ethical challenges facing public relations professionals in today’s digital communication environment. Specifically, we focused our research on the new ethical challenges in digital practice, the resources relied on when encountering ethical challenges, and public relations professionals’ efforts in seeking trainings on communication ethics. Our research found nearly 60% of surveyed professionals reported that they faced ethical challenges in their day-to-day work, and there is a wide range of ethical challenges in digital practices. Results also revealed that professionals use various resources to deal with ethical issues. Research and practical implications are discussed. 

Juan Meng  Solyee Kim  Bryan H. Reber 

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