Collaborating with AI: The Next Frontier of Crisis Communication

Elise Karinshak (UGA undergraduate alum), Wenqing Zhao (Ph.D. student), Philippe Borremans, and Yan Jin (2025). “Collaborating with AI: The Next Frontier of Crisis Communication.” In AI and Strategic Communication (Eds. Y. Cheng and D. Vercic), Wiley.

Abstract: Artificial intelligence (AI) is the latest disruptive technology, introducing profound opportunities across industries and applications. In the context of crisis communication, AI offers compelling tools related to crisis detection, predictive analytics, response, and outcome review. As AI tools become increasingly sophisticated, it is of paramount importance for practitioners to understand the nature of these tools, their capabilities and shortcomings, and how best to leverage them to achieve communication objectives. This chapter focuses on the applicability of AI in crisis communication, contributing a perspective of how to build beneficial practitioner-AI collaborations while drawing insights from scholarly works and the latest practical applications.