Charisma and Hollywood
Charisma and Hollywood
From the 1910s through the end of the studio system in the 1940s studio heads and publicity departments crafted a system to manufacture and capitalize on the idea of charisma. Frequently emphasizing natural abilities, the Hollywood studio system worked tirelessly to mask bureaucratic structures and the work involved in crafting “charisma.” This chapter looks at the use of charisma as a theoretical concept in film and media studies, the relationship between charisma and the development of the star system, ultimately argues for the utility of Bensman and Givant's notion of pseudocharisma for a way of understanding Hollywood stars.
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IDOLSNeil Landau is co-Executive Producer on the live action feature film IDOLS that completed production in Spain and is currently in post-production. Warner Bros is distributing in November 2025.
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BUFFALO KIDSNeil Landau’s most recent animated feature film BUFFALO KIDS was nominated for a Gaudi Award in Spain.