UGA students launch 30-day diversity initiative on campus

UGA students launch 30-day diversity initiative on campus

February 25, 2019

Four UGA seniors launched a 30-day campaign to promote diversity on campus. The campaign, Raise Your Voice, is part of a national competition with the Public Relations Student Society of America (PRSSA) called the ​Bateman Competition​.

The campaign’s on-campus initiatives include two panel events with minority public relations
practitioners from the Coca-Cola Company, Edelman, Porter Novelli, Sharecare, AARP and
other firms. The students also organized fundraising efforts in partnership with Athens’
downtown Ben & Jerry’s and a ​banner signing​ on campus.

Raise Your Voice, a Bateman project examining diversity issues in the fields of advertising and public relations, hosted a banner signing at Tate.

Athens, Georgia, on Friday, February 15, 2019

Dayne Young/Grady College

“Our goal is to empower minority students on campus and to raise awareness about the need for
diversity in the communications industry,” said account executive Emilie Gille. “We have
worked so hard in preparation for this campaign, and now are ready to share it with our

This year’s client for the Bateman Competition is the PRSA Foundation—a non-profit focused
solely on promoting diversity in the public relations industry. The foundation recently released
“​Diverse Voices: Profiles in Leadership​” to share stories of minority practitioners. Students
participating in the campaign are encouraged to promote the book’s sales and promotion.

Diving into Diversity sponsored by Raise Your Voice UGA, Feb. 22.

{Photo/ Dayne Young, Grady College)

UGA’s participants for Bateman 2018-2019 are Jaylen Black, Ellie Fields, Emilie Gille and
Maria Stagliano, who are advised by ​Dr. Juan Meng.

To donate towards the Raise Your Voice campaign, please visit: .A

Raise Your Voice is a 30-day campaign aimed at promoting diversity in the communications
industry. The student-led initiative is part of a 2019 national competition called the “Bateman
Competition” in which students across the country compete with the same client—The PRSA
Foundation. The campaign is from February 11-March 11 2019. For more information, contact​. Follow @RaiseYourVoiceUGA on Facebook and Instagram or
@RaiseUrVoiceUGA on Twitter to keep up-to-date with campaign efforts.