vaccination Archive

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Youngjee Ko (PhD candidate), Hanyoung Kim (PhD alum), Youngji Seo (PhD alum), Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee (PhD student) & Ja Kyung Seo (PhD student) (2023). “The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among […]

Effects of Individuals’ Cultural Orientations and Trust in Government Health Communication Sources on Behavioral Intentions During a Pandemic: A Cross-Country Study

Sung In Choi (PhD candidate), Sungsu Kim (PhD alum), Yan Jin, Chiara Valentini, Mark Badham, Elanor Colleoni, and Stefania Romenti (In press). “Effects of Individuals’ Cultural Orientations and Trust in […]

Using Influenza Vaccination Location Data from the 2018 Behavioral Risk Factor Surveillance System (BRFSS) to Expand COVID-19 Vaccination Coverage

Victoria Fonzi, Kiran Thapa, Kishor Luitel, Heather Padilla, Curt Harris, M. Mahmud Khan, Glen Nowak and Janani Rajbhandari-Thapa, Using Influenza Vaccination Location Data from the 2018 Behavioral Risk Factor Surveillance […]

The Effects of User Comment Valence of Social Media Health Campaigns on Intention to Vaccinate: The Role of Psychological Reactance

Paper to be presented to American Advertising Academy (AAA) conference, San Diego, CA. Abstract: Given the prevalent use of social media in disseminating public service announcements (PSAs) encouraging healthy behavior, […]

A Social Networks Approach to Understanding Vaccine Conversations on Twitter: Network Clusters, Sentiment, and Certainty in HPV Social Networks

Abstract: Individuals increasingly rely on the Internet, and social media in particular, for health-related information. A recent survey reports that 80% of Internet users search for health information online. In […]