tourism Archive
Does Environmental Risk Affect Potential Tourists’ Information Seeking and Visit Intention to a Host Country? The Case of 2021 Tokyo Olympic Games in the Pandemic
Abstract: This study investigates to understand the impact of potential tourists’ risk perception on natural disaster in Japan and risk information seeking on visit intention to Japan, the Olympic Games […]
Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement
Abstract: Building favorable destination image and evoking positive feelings toward tourism ads are essential to the success of destination marketing in the competitive tourism business environment. The current study investigated […]