Promotion Archive
Do human values matter for promoting brands on social media? How social media users’ values influence valuable brand-related activities such as sharing, content creation, and reviews.
Abstract: Companies consider social media‐based consumer engagement behaviors such as sharing, content creation, and reviews for brands as more valuable than “liking” or consuming brand content. Studies show that branded […]
Building Brand Con: San Diego Comic-Con as Promotional Intermediary and Geek Brand Manager
Abstract: Longtime attendees of San Diego Comic-Con assert that the event has changed considerably in recent years. Many credit the shift to increased Hollywood involvement, as studios roll out ever-more […]