product reviews Archive
The Effect of Sponsorship Disclosure in YouTube Product Reviews.
Abstract: Facing the rising trend of sponsored product reviews posted on social media, government regulatory agencies have published industry guidelines requiring disclosure of sponsorship in social media product reviews. However, […]
Effects of Different Sponsorship Disclosure Message Types on Consumers’ Trust and Attitudes
Abstract: Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust […]