influencers Archive
The Unseen Internet: Conjuring the Occult in 21st Century Digital Discourse
Shira Chess (under contract). The Unseen Internet: Conjuring the Occult in 21st Century Digital Discourse. Cambridge: MIT Press. Overview: Behind the glossy sheen of slick social media influencers and corporate […]
How the Impact of Social-Media Influencer Disclosures Changes Over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intent
Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda Mucundorfeanu (forthcoming), “How the Impact of Social-Media Influencer Disclosures Changes Over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes […]
Sexualized Images of Female Influencers in Instagram Advertising: Do They Work?
Jooyoung Uhm (Grady MA alum) and Jooyoung Kim. “Sexualized Images of Female Influencers in Instagram Advertising: Do They Work?” Presented at the American Academy of Advertising (AAA) Annual Conference, St. Petersburg, FL, March 24 – 27, […]
A Social Networks Approach to Viral Advertising: The role of Primary, Contextual, and Low Influencers
Abstract: The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social […]