Advertising Memory Archive
Journal of Advertising Research Best Academic Paper Award
Eun Sook Kwon, (Grady PhD, Rochester Institute of Technology), Karen Whitehill King (University of Georgia), Greg Nyilasy (Grady PhD, University of Melbourne) and Leonard N. Reid (University of Georgia), (2019). […]
The Impact of Media Context on Advertising Memory: A Meta-Analysis of Advertising Memory
Abstract: Media professionals and scholars have examined the influence of media context on advertising effectiveness for more than 50 years, but clarity regarding media-context effects remains lacking, amid an abundance […]