sports Archive
Exploring emotional and cognitive priming effects in mediated sports using psychophysiological measures: How sport program-induced emotions and ad schema congruity influence effectiveness of advertising
Lee, M. & Glenna Read (Forthcoming). “Exploring emotional and cognitive priming effects in mediated sports using psychophysiological measures: How sport program-induced emotions and ad schema congruity influence effectiveness of advertising”. […]
The More You Win, The Less You Believe? An Examination of the Moderating Effect of Team Performance on Attitude Toward Message of Sport Fan’s Superstitions
Abstract: The purpose of this study was to revisit the Bud Light “Superstitions” campaign, for which we examined how superstitious fans’ inferences of manipulative intention might influence their responses to […]
State v. Professional: A Case Study of How Chinese New Media Construct Elite Female Athletes
Qingru Xu and Peggy J. Kreshel, (Forthcoming). “State v. Professional: A Case Study of How Chinese New Media Construct Elite Female Athletes.” International Journal of Sport Communication. Abstract: In this […]