crisis messaging Archive

How spokespeople help or hurt business through crisis messaging: Experiments testing the roles of narratives, non-narratives, and counterargument

David Clementson & Page, T. G. (in press). “How spokespeople help or hurt business through crisis messaging: Experiments testing the roles of narratives, non-narratives, and counterargument.” Corporate Communications: An International Journal. doi:10.1108/CCIJ-10-2022-0133 Abstract:  […]

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