content and disclosure Archive
Effects of Different Sponsorship Disclosure Message Types on Consumers’ Trust and Attitudes
Abstract: Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust […]
Who paid for what? The role of visual attention to content and disclosures in Facebook political advertising
Abstract: The present study sought to define and test the effects of “mistargeting” – that is, the phenomenon in which consumers are delivered online behavioral advertising (OBA) that has served […]