attitudinal responses Archive
The Effect of Sponsorship Disclosure in YouTube Product Reviews.
Abstract: Facing the rising trend of sponsored product reviews posted on social media, government regulatory agencies have published industry guidelines requiring disclosure of sponsorship in social media product reviews. However, […]
How level of personalization affects the effectiveness of personalized ad messages: The moderating role of narcissism.
ABSTRACT: This study examined the effects of two different levels of personalization strategies (individual-level vs. group-level) on consumers’ visual and attitudinal responses to personalized advertising. The study further investigated the […]