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The effect of a firm’s environmental commitment in green messages in the luxury and fast fashion markets
Abstract: Consumers are increasingly interested in environmental issues, which has raised their expectations of firms’ environmentally conscious efforts. The purpose of this study is to investigate how green messages in […]
Glenna Read received the 2019 Annie Lang Dissertation Award
Glenna Read received the 2019 Annie Lang Dissertation Award from the Information Systems Division of the International Communication Association for her dissertation, “Social identity in advertising: News stories, phenotypic prototypicality, […]