Grady InternViews: Kacie Geter
Grady InternViews: Kacie Geter
This is part of a series where we ask Grady College students to describe their summer internship experiences.
Kacie Geter is a fourth-year journalism student working with both Azione PR Agency as a Digital and VIP PR Intern and Accenture as a Summer Operations Analyst. Read on as she provides insight into what these internships look like.
Azione PR Agency: As a Digital VIP Intern, I have the responsibility of auditing our clients’ brand competitors and drafting pitches for celebrity and influencer outreach. I also brainstorm and suggest campaign ideas and mood boards for clients like Aldo, Hoka and Lacoste.
Accenture: As a strategic communications analyst, I have the role of crafting content to iterate the project’s needs by creating brochures, digital ads, newsletters, analytical reports and web pages.
What does the structure of your internship look like?
Azione PR Agency: My agency internship is remote and mostly asynchronous. I am assigned either a daily project or an ongoing project to be completed by a specific day and time. Then I connect with my team and supervisor for campaign brainstorms, team meetings and any project questions.
Accenture: My consulting internship is hybrid and I go into the office approximately twice a week. I have biweekly team meetings where I connect with the Strategic Communications team and discuss any upcoming or current projects. I am assigned a project for the summer, and I currently spend most of the time working on that. In my free time, I schedule informationals with directors and leads at Accenture who I would love to learn more about.
What’s the biggest challenge you’ve faced?
Azione: The biggest challenge I originally faced was articulating who each brand’s target audience was. Working in an agency, I am working with various brands that have different consumers. Learning how to navigate the difference in consumer engagement was initially a challenge, but it’s something I now enjoy.
Accenture: The biggest challenge was looking at an average mock-up presentation and making it look better. Visuals are sometimes subjective depending on the viewer, so creating presentations is all about the details. My initial challenge was looking at a good presentation and trying to figure out how to make it great. I’ve learned it takes practice and knowledge of how to be visually compelling to make a great presentation.
What has been your favorite part about your internship so far? Tell us a story if you have one!
Azione: My favorite part of this agency internship was being able to pitch a brand activation campaign idea to the coordinators and directors of the agency. The Digital VP personally said she loved my event idea!
Accenture: My favorite part of my internship so far happened during the Atlanta office’s annual summer dinner. I had the opportunity to meet a managing director and connect with other established leads and employees at Accenture who are in different roles and sectors within the company.
How have the classes you’ve taken at Grady prepared you for this internship?
My digital design course I took this past spring has really helped me utilize my graphic design skills when creating presentations for my projects and making sure everything is visually compelling.
What’s your advice to other students looking for a similar opportunity?
Apply without hesitation. Never sell yourself short. If you are not sure what the exact role consists of, always go for it! Always connect the responsibilities of the role to past classes or work experiences because, in some way, everything is transferable.
How will this role guide your future career path?
I aspire to work in the fashion industry as someone who consults with brands or personalities and helps them communicate their image to the public. My internships allow me to strengthen my communications strategies and also work within teams who are doing the same thing in a different way: consulting with clients to bring in success.
What’s your career goal?
I am a multifaceted individual, so I have so many goals. But I know I want to work in the fashion industry and in the communications and media industry as well. There is no specific title to what I want to do, so I’ll probably create the job!
What lessons will you take back with you to the classroom in the fall?
Networking laterally is as good as networking vertically. I’m looking forward to connecting with my peers even more in the fall.
How has this role helped you discover what you are passionate about?
These roles have definitely helped me realize what I want to contribute to the world.
If you could give your younger self one piece of advice, what would it be?
Fail forward, because every lesson brings you insight into your vision.