Viral Video Archive
Convergence: The International Journal of Research into New Media Technologies
Schellewald, A., Stein, K., Siles, I., Firth, E., & Jessica Maddox (2026). “This program was brought to you by the algorithm: Rethinking television via TikTok.” Convergence: The International Journal of Research […]
Viral Video Ads: Emotional Triggers and Social Media Virality
Abstract: Previous studies have found that emotional arousal and emotional valence are important for video ads to be shared. As marketers are exploring new strategies to increase their viral effectiveness […]