sports media Archive
Affinity targeting in sports broadcasting: The effect of personalized team placement on consumer responses and advertising effectiveness
Zhang, W., Xu, Q., Ruoyu Sun, & Conway, M. (2026, August). Affinity targeting in sports broadcasting: The effect of personalized team placement on consumer responses and advertising effectiveness. Paper presented at the Association […]
Teaching Sports Media: Classroom Strategies for Getting Your Students in the Game
Welch Suggs and Lauren Reichart Smith (eds.) Teaching Sports Media: Classroom Strategies for Getting Your Students in the Game. (2026) Bloomsbury. Overview: This practice-oriented guide equips instructors with proven strategies and activities for […]
Congestion on the Pitch: Growth and Conflict in Georgia Youth Soccer
Welch Suggs and Gabriella Etienne (Grady undergraduate), “Congestion on the Pitch: Growth and Conflict in Georgia Youth Soccer,” Journal of Policy History, in press. Abstract: This article uses youth soccer in Georgia, […]
Georgia and the Beautiful Game
Welch Suggs, book under contract: Georgia and the Beautiful Game. UGA Press. Expected publication: 2027. Synopsis: An exploration of the history and culture of soccer in Georgia, from the stonemasons who […]
Attentional and evaluative processing of split-screen advertisements embedded in mediated sports: An eye-tracking and biometric study
Lee, Minkyo, Glenna L. Read, & Paek, Bomin (forthcoming). Attentional and evaluative processing of split-screen advertisements embedded in mediated sports: An eye-tracking and biometric study. Communication & Sport. Abstract: To address challenges with […]
The gluckschmerz effect of ad sponsorship in displeasing sports replays
Jaemin Kim (Ph.D. student), Jooyoung Kim*, and Jiwon Kim (Ph.D. student). (2025). “The gluckschmerz effect of ad sponsorship in displeasing sports replays.” International Journal of Advertising, 1–30. https://doi.org/10.1080/02650487.2025.2546179 Abstract: This study explored […]
Stories, Myths, and a New Model for College Sports, Part II
Welch Suggs, “Stories, Myths, and a New Model for College Sports, Part II.,” in Athletic Director U. https://athleticdirectoru.com/articles/stories-myths-and-new-model-for-college-sports-part-2/ Abstract: In Part II of a two-part series, University of Georgia Associate […]