sports media Archive
Attentional and evaluative processing of split-screen advertisements embedded in mediated sports: An eye-tracking and biometric study
Lee, Minkyo, Glenna L. Read, & Paek, Bomin (forthcoming). Attentional and evaluative processing of split-screen advertisements embedded in mediated sports: An eye-tracking and biometric study. Communication & Sport. Abstract: To address challenges with […]
The gluckschmerz effect of ad sponsorship in displeasing sports replays
Jaemin Kim (Ph.D. student), Jooyoung Kim*, and Jiwon Kim (Ph.D. student). (2025). “The gluckschmerz effect of ad sponsorship in displeasing sports replays.” International Journal of Advertising, 1–30. https://doi.org/10.1080/02650487.2025.2546179 Abstract: This study explored […]
Stories, Myths, and a New Model for College Sports, Part II
Welch Suggs, “Stories, Myths, and a New Model for College Sports, Part II.,” in Athletic Director U. https://athleticdirectoru.com/articles/stories-myths-and-new-model-for-college-sports-part-2/ Abstract: In Part II of a two-part series, University of Georgia Associate […]