Social networking Archive
Does Touching a Social Robot Increase Its Persuasive Power? Exploring Social Robots as a New Sales Channel
Mark Yi-Cheon Yim, Ja Kyung Seo (Grady Alum), Hye Jin Yoon, “Does Touching a Social Robot Increase Its Persuasive Power? Exploring Social Robots as a New Sales Channel,” to be […]
A Social Networks Approach to Viral Advertising: The role of Primary, Contextual, and Low Influencers
Abstract: The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social […]